"Fake it before you make it ideas don't have to be for the initial product. Numerous people suggest that once you have some traction you can introduce features as links to see if people even click on them. If the users do click on them present them with a form saying the feature is in development and they can choose to be notified when it's completed. If few people click it, don't implement it. Also, you don't have to show the feature to all your customers."
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